If you can check YouTube cricket Wales and the strategy will come up and there is also a link on the cricket Wales site.
I mentioned previously that we should take the million pounds on offer for using the stadium and leave the marketing to the ECB. However yet again we have made bold statements that we will sell out the hundred. There will never be a better time to sell cricket as I believe we will have a very competitive team in 2020'but no one seems to share my enthusiasm. I fear that our marketing as over many many years will fall well short of the mark. Previously we had accountants running the marketing team and people with no cricket specific knowledge running the campaign.
I know we are beefing up the team but unless we get it right we will fall down the same hole again.It is about time we employed people to do specific jobs and concentrate on getting them right instead of doing about five jobs and getting none right. What an opportunity for us a blank piece of paper and an excellent product to sell. Surely we can't get it wrong?